Wednesday, December 7, 2011

The Use Of The Digital Suits & Numbers

A few of you have noticed that previous 'City' decks have stylized suits and numbers designed by the artists. This is a trend we started with our first deck, the Charlotte deck, and by refining our guidelines in subsequent decks, we managed to create increasingly functional cards. However, we have decided to try a different avenue for the National deck for a few reasons.

First of all, we are going to market this deck to much larger national retailers and felt that if we were ever going to opt for standardized markings in our commercial decks, this would be the time to try it. Secondly, we created an institution deck last year that used the standardized markings and surprisingly (to us anyway), this did not detract from the artistic integrity of the images. SO....the decision was made.

I know you all will be absolutely thrilled with the outcome. We have been looking over the styles of all the contracted artists and are getting SO EXCITED about how this deck is coming together.

Be sure to send any questions you have about the process and we will aim to answer them as best we can here on the blog for all to see. No question is a bad one. This can be a confusing process and we want to make sure you are all totally comfortable with every step.

Cheers - Dione Goyette